The Birmingham Post’s Jon Walker spotted the above advert at Westminster tube station and this morning the paper (well, website) is reporting ‘MPs sign Commons motion to back Birmingham City of Culture bid‘. So how’s the bid going?
It’s difficult to gauge this. Thing is, we (as in, the people of Birmingham) aren’t going to be the target of much of the promotional stuff because we’re not doing the judging. You’d assume/hope the effort is being spent outside the city (like the poster above).
Btw, I should make it clear that I’m supportive of Birmingham’s City of Culture bid and think it’d be great to get the award.
So far, around Birmingham, I’ve seen a stack of flyers (at the Council House), a few adverts in various brochures and… well that’s been about it. On the plus side, I’ve not seen much of the usual trick of tacking a logo on to anything vaguely within grasp.
It would be interesting to see how the city is being sold to others, though. Which of the city’s strengths are being pushed forward? Bearing in mind the branding looks like it’s been recycled from a luxury watch marketing campaign, I’m guessing the Jewellery Quarter (and by association, the city’s industrial heritage) features in some way. What else?
Most visible from our perspective is the online stuff. Here’s what the various cities are doing:
- Birmingham – website, Facebook, Twitter
- Derry/Londonderry – website (congrats on the cheeky URL), Facebook, Twitter
- Norwich – website, Facebook, Twitter
- Sheffield – website, Facebook, Twitter
The good news there is that Birmingham’s website is as bland, information-free and predictable as all the others. The Facebook/Twitter stuff is being done just as poorly as everyone else’s too. Sad to see the previously quite popular canvasbirmingham.com site was killed off though (with credits for the local folks who developed it removed).
I’ve not seen so much discussion (there’s this on the Stirrer) so has anyone got any thoughts on all of this? Feel free to comment anonymously if you must.



















