Don’t promote your entire programme, promote small batches of events. By all means have a list of everything that’s going on (I’m sure it’s very big and impressive) but don’t go wave it in peoples’ faces too much.
Not my idea but that of Anthony Rose from the BBC. His point, made at The Big Debate yesterday, is that too much choice is stifling. Applying it to festivals (of which there are many happening/coming up in Birmingham) he said that he loves the idea of them but, faced with an unending list of things to do, he ends up doing nothing.
He suggests festivals break their listings down, perhaps :
- Just the highlights
- Just the free events
- Just the weekend events
And so on, you get the idea.
He said if you picked out four highlights for him he’d probably go along. Give him a list of 50 to pick from and he’ll just sit at home.
I think I’d probably agree. Anyone else? Anyone think it’s a daft idea? I’d be especially interested to hear from anyone involved in festival organisation.