Nikki Pugh has a shop, “the invisible hand”, but because it’s her there’s more to it that simply selling stuff.
The incentive for the invisible hand came about after increasing frustration that Iâ€™d already put all my own spare money into a few major projects – thus leaving me reliant on external funding for upcoming ideas I wanted to develop further. This is ok for some things, but Iâ€™d rather not be completely dependent on Arts Council and the like anyway, and sometimes you just need to be able to access some cash on a timescale of less than two months.
This has increasingly been the case as my practice simultaneously moves further into areas that are difficult to describe in a funder-friendly manner (what exactly are the outcomes going to be?) and that need me to be responsive to things happening around me.
The invisible hand was therefore developed as a way for my practice to become more self-supporting. Rather than selling actual artworks (I donâ€™t usually produce objects), Iâ€™ve gathered together some of the core ideas that run through my work and Iâ€™m now selling products that relate to those. It will also come into play during 2008 in relation to a few publishing projects Iâ€™m working on. Watch this spaceâ€¦