The rather useful looking Skyscraper City forum prints the email sent out by UCE’s Vice Chancellor David Tidmarsh telling staff and students that he’s soon to be BCU’s Vice Chancellor. I won’t post the whole thing but here’s an exceprt or two that caught my eye.
Through our research and consultation exercise, we have confirmed that by using the shorter, stronger title of Birmingham City University, we will have a more recognisable and powerful name that will give us a much stronger identity in the market place. We believe that we will all benefit if the University is more easily recognised for its achievements by using a shorter, stronger name.
This is a name that clearly identifies both our status and location in Birmingham and also chimes well with our mission to be a centre of excellence in learning, creativity and enterprise, promoting economic, social and cultural well being.
As one of our many ambitions, our long-term estates plan will create a major new city centre campus at Eastside, near Millennium Point and we are committed to further investment at Perry Barr and Westbourne Road, to improve and enhance facilities at both campuses.
Thanks to Simon Howes for the tipoff