if they were to follow the chinese model, would that mean the university based down in edgbaston & bournbrooke would become birmingham normal university ?

To be honest i am surprised it got through now without opposition by Brum Uni (i hear that Tidmarsh got assurance beforehand there would not be any opposition before he submitted the name to the Privy Council) but times change.

The UCE Birmingham rebrand was a mistake and gave us a name and logo that looked like we made computer consumables or something.

I remember it used to be known as The University of Central England in Birmingham. They obviously did want to let people know it was in Birmingham although it was a bit of a mouthful.

Then it got changed to UCE Birmingham. Here’s a bit of inside info: They didn’t like this name because it didn’t include the word ‘University.’

Suddenly, they renamed it to something that included the words ‘University’ and ‘Birmingham.’

Hence UB might not have been best pleased with the creation of a Birmingham Chamberlain University.

Birmingham Skinner University anyone?

That’s just it, the full name is too long to use and the individual parts are difficult to use alone without confusion. People in Brum will end up calling it City University (which despite the nice repeating ‘word’ isn’t going to help recognition).

It’ll be interesting to see how it develops. I hope whoever is monitoring the change let’s us in on how it goes six-months down the line.