The Birmingham Post‘s Media page has a nice “for and against” debate today between Dave Hodgson of Marketing Birmingham and Simon Jones of the Factory Club over the merits of the Feel The Heat campaign (previously blogged here). Unfortunately it’s not on the Post’s website so I’ve scanned it in. Click on the below for a legible version.
Hodgson’s piece is well worth reading as it goes some way to explaining the thinking behind the campaign and how it came about. Whether you agree with him or not it’s good to see this openness from the city’s marketing agency and an apparent willingness to engage in the conversation. Long may it continue. (Although preferably in a venue I can actually link to…)