Kerrang FM to enter Heritage Rock market? I jest but recent Ofcom approval has allowed the station to cut their new music output from 50% to 33% during the day. Fair enough, really, but the justification in this PDF that they’re doing this because pre-release plays mean new songs are old before they’re officially old is a little strange. Kinda like dating a child from conception rather than birth. Or something. One could also add that if your audience is bored with the new music you’re playing then play some different new music. It’s not like there isn’t enough stuff out there at the moment, and I’m not talking unsigned bands. ta to Jon Bounds for the heads up.