Just the other day we were wondering what the hell was happening with the promotion of Artsfest this year. Turns out there is a campaign but it was all kept under wraps until last night when Feel The Heat was launched at the Jam House. (I managed to blag an invite but my thoughts on this spectacular event will appear on my own blog as Created in Birmingham isn’t really the venue for such things.)
In essence Feel The Heat is a unified campaign from Birmingham Marketing to bring all the flag-pole arts events under one umbrella and to push a unified message both to the residents and the rest of the world. The main organisations involved are the CBSO, Birmingham Royal Ballet, NEC, The Rep, Gigbeth, Artsfest, Fierce – those sorts of things. It’s not a bad idea and something that came up in the Why can’t Birmingham do it like Manchester debate in July. Birmingham has produced a large number of fantastic events from the grass roots and it’s the council’s job to tie it all up in a package which says “this is Birmingham”.
The big question, of course, is whether this attempt is a success. Here are a few of the generic adverts.
If you keep an eye on bus shelters you’ll spot the current one for Artsfest which, I noted, de-emphasises any existing branding in favour of the “thermal” imagery.
So what do you think?
(Given that this project appears to have been tied up in an unhealthy amount of gagging orders I should add that you can comment here anonymously – just use a fake name and email.)