Continuing the Midas chart banning story, previously blogged here, Andrew Dubber, who’s post on the subject has generated quite the debate, interviews their manager, David Kuczora, on the 4Talent site, explaining exactly what they did and why.
“We came up with the idea of taking some mobile phone SIM cards to gigs, pre-loaded with credit, so that fans who wanted buy the track but didn’t have enough credit on their phone could snap in a SIM card with enough credit on to purchase the tracks available. They could hand over a fiver, text the various codes depending on what tracks they wanted, and not worry about the credit on their phone.”
There’s also a small but damning criticism of the Official Chart Company’s behaviour:
“But fair or not, the decision is final. The OCC, part-owned by the BPI (who represent the interests of the major record labels), has complete discretionary power, and there seems to be no way to challenge that.”
Midas’s management thought they were coming up with a clever new way to allow fans to make impulse purchases of a band’s music as a souvenir of a good night out. In doing so, they inadvertently provided the music industry establishment with an excuse to exclude one of those bothersome ‘unsigned’ acts from a mechanism that reinforces their continued dominance.
There’s also, I just found out, longer version of the interview on Dubber’s blog including a photo of Kuczora and his rather frightening hair.