That Logo

Possibly the biggest indictment of the new Olympics logo is that 48 hours after the launch it’s already a tired cliche to moan about how bloody awful it is, but as I watched the ripples of disgust spread across the interwebs one thing struck me again and again. This logo is representing Britain. It’s telling the world that this is what Britain considers good graphic design. You designers of Birmingham, this is your flag.

So it only seems right to canvas your opinions on it. But before I do that, here are a couple of sensible, lucid defenses of the logo from Speak Up and Coudal.

Read them? Okay. Tell us what you think.

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